Over the period of the last months, I have been traveling all up and down the state to shake hands and kiss asses all in the name of developing a name for myself in the music industry, business wise. Over the last two months alone, I have blown through a full set of tires, attended handfulls of meetings, and traveled almost 9000 miles in my little hybrid that could, all in the name of what? Well before I get into that, you have to know alittle bit about the company I “work” for and that company is Techibeats.Com, LLC.

Techibeats.Com. It started with pure and shared passion for electronic music amongst a group of young men in their college years. What was first a school project for a journalism class that gathered a thousand or so views, Techibeats.com rapidly took off and is growing day by day. Over half a million people have already seen the diverse and quality music tastes of the minds behind Techibeats.com and the future looks brighter than ever, pulling in interviews from top artists of the industry all in under a year. Our goal is to provide the growing electronic music fan base with top quality music from minds who understand EDM from both an educated, technical standpoint and an abstract analyzation of the genre. Our posts are designed so the listener can think critically about how a particular piece of music was created to help the public understand and be informed more about what’s happening with the man behind the turntables. We also host music events in San Francisco and Los Angeles every month, and this is where yours truly comes in. Two months ago, I was in a meeting with the other executives of the company. As one of the co-founder’s, I voiced my interest our company should invest in sponsorship of a music festival. I brought one specific one to the table, the Snowglobe Music Festival in South Lake Tahoe, California over the New Years holiday. I was essentially laughed at as the bill for such a task was no where close to our available budget. The famous last words of my boss were, “If you find the money, I’m on board. Otherwise, I wont hold my breath.” This motivated me to a whole new level, and thus my cross state road trip began. I would leave after my last class on Thursday nights and start my travels, some trips even taking me as south as Hollywood in one trip. I would arrange meetings and more along my travels and wrap it all up and be back in Humboldt by time for school Monday morning. I was always on the road, practically living in my car all to prove a name for a company that doesn’t even pay me. That’s right, I paid for every cent of gas because I believe in a startup that has promise.

Fast forward, to the present. After tedious trips, copious amounts of debt acquired after a mugging I was a vicim of in San Francisco, as well as my car being impounded, I have only one thing to show for it.

Techibeats.Com as one of the major sponsors of Snowglobe. Hard work and persistence led me to take my company to the next level. I put together that picture above as well as turning what was once the “Igloo Stage” into what is now known as the “Techibeats.Com Stage”. The artists above, which pack some pretty prominent artists in the industry, will be playing our stage specifically over the NYE holiday alongside all the other artists below.

And yeah you aren’t mistaking, one of the other prominent sponsors of this years festivities is none other then Sierra Nevada Brewing Company in Mendocino. After all of my hard work and life on the road, I have had time to find who I really am and the possibilities that lay ahead of me and with that I have decided to withdrawal from Humboldt State University and transfer into San Francisco State University in the Spring of 2014, so that I may be surrounded by my industry and dive deeper down this rabbit hole I have already started exploring this past year.

The future is bright ahead and I will never forget my time in Humboldt, as this place opened me up to the music I like and the person I have become today when I moved here in mid 2009. I also apologize for my lack of blog entries here, but you can reference my other blog entries about music and culture, located here.

Evolutionary Technologics

General Electric was one pioneer in the television industry and are still today one of the most owned items in the world.

This morning glory right here is the prime example of how far we have come in the last 40 years. Meet the new General Electric Widescreen 1000 projection TV. The television was and still is a staple of hot media, proudly delivering thought and opinion provoking content around the clock. GE proudly marketed the set as “a super-size TV with a picture three times as big as a 25-inch diagonal console and the ‘chairside convenience’ of random access remote control.” Not only did it have an obnoxiously large black-and-white tube display, it also featured a built in series one VHS tape player on top of the whole package weighing more than 150 pounds. Try getting that sucker home in time for dinner. The easy to see why the 1975 $5000 TV of the future didn’t take off until the big boom of Silicon Valley.

Source: CAG

Next up, video games. The evolution of the video game industry has had a direct correlation between the youth of today learning about events from the past and/or present through video games more then what they learn in school, on top of video games leading to a faster and stronger development of crucial social skills and maners. Video games in the 70’s consisted of crude one dimensional characters with simple tasks as for today’s video games, they are ultra high definition, some even bursting the barrier one step further into the world of 3D. Video games are a form of cold media as though they seldom contain anything jaw dropping outside of amazing effects or storyline. Even popular shooter games are monitored by the United States military forces today in hopes of recruiting young and new possible drone pilots and more. The video game console has not only helped us unwind over the years but has also become a staple of some cultures, ala the “Pacman Fever“.

Surely, the newspaper has had the most influence on us as a society over the years. Who was there before our pals the television and the radio? Who was there to greet you with tales from around the world every morning with your fresh crate of milk? No other industry at the time had such control over what we as a nation thought and read. If they wanted to turn something insignificant as postage stamps rising one cent, they would blast it across the frontpage of whatever tribune they worked for with some startling headline thats an immediate eye grabber as they want to sell you paper. Today, the newspaper hasn’t changed much. Still reporting yesterdays news, on a dying format, print. There still are papers out there that cover the nitty gritty celebrity gossip and lives, wich such brash and shocking headlines such as childhood star Macaulay Culkin and his alleged heroin binge. Yet I digress, print media, though not having as strong of a hold as it once did influence wise, still plays a hot media key roll in the development of other developing countries and nations as well as back here in the States.

The Image World…

Images that make known the exotic.

Digging through my treasure chest of delectable photographs, I stumbled acros this beauty. The book tells us to find “images that make known the exotixc”, here I have a photograph of me holfing a bottle of Absinthe. Illegal in the United States, thus a photo to prove that this adventure actually exists. The thought of Absinthe alone to Americans is that of a delusional state of mind, a prime example is from the movie Eurotrip, which can be found HERE. Images that make known the exotic is what keeps people dreaming of something better. Lets say you are stuck in some boring office cubicle, are you going to put a photo of the outside of your building on your desk or are you going to put something more realizing and tropical to help you think about something more exotic thats out there, something that you hope to get a taste of when you have the money and the time. If there were no photos that made known the exotic, then what would be the point in dreaming of a better tomorrow?

Heroism of Vision

The photographer is an armed version of the solitary walker reconnoitering, stalking, cruising the urban inferno, the voyeuristic stroller who discovers the city as a landscape of voluptuous extremes. Adept of the joys of watching, connoisseur of empathy, the flâneur finds the world ‘picturesque.

 Susan Sontag’s quote about photographers being an armed version of a soldier but instead of a gun, they’re armed with the power of the camera. There to capture the action at moments notice but this particular quote brings one genre of professionals to mind, the paparazzi. Satan’s little devious menions who pry so far, as to almost stalk, the personal lives of other, more famous individuals of this world. It might be fun watching the paparazzi almost destroy any shroud of private life these celebrities once had on national television, but these kinds of photographers give other photographers a bad name. A example of this comes straight from a South Park clip from an episode entitled, “Brittany’s Got A New Look“. The public enjoys watching people get hurt, even in emotional distress, so much so that we have made a market of this sort of entertainment geared towards the American eye. An interesting world that we live in.

Photo Credit: WordPress

“The painter constructs, the photographer discloses.”

Photography, unlike painting, does not only address and represent its object and does not only resemble it; it is also a part of the object, its direct extension. A painting might construct a certain scene or event, but in reality, one questions if whatever is painted actually happened or not. Think of it as a victorian “Photoshop”, sure it might look real at first glance but if an artist is good enough, he can pass it as truly genuine. A photograph on the other hand has more credibility. Just as they say “a picture is worth a thousand words” because the power of the photograph is to disclose an event, story, character that actually existed in reality at one point, somewhere on our vast planet. Genuine proof if you would.

Picture Source: Tumblr

To photograph people is to violate them, by seeing them as they never see themselves, by having knowledge of them that they can never have; it turns people into objects that can be symbolically possessed. Just as a camera is a sublimation of the gun, to photograph someone is a subliminal murder – a soft murder, appropriate to a sad, frightened time.

 Having a photographer who constantly carries around a camera is a dangerous thing to have as a friend. I know this, my friends know this. At sociable kickback where alcohol is involved becomes a dangerous, yet comical game. It isn’t a matter of if someone is going to make a fool of themselves that night, its when and I’ll be there to document it for them to see when they wake up in a haze from the night before. Even if the photos never see the light of day, am I a horrible friend or a solid one for creating memories the memories they have problems remembering? Saved to bring up one day in the future.

Photo Source: Jordan Keeling

Importance is Relevant…

“To photograph is to confer importance.” – “On Photography” by Susan Sontag, Pg. 28

Sifting through the treasure chest that is my iPhoto led me to a photo of our houses’ Christmas tree from last year. The tree is festively decorated by each of the seven roommates from nick-knacks that were important from that year. It really tells a lot about the old personality of the house. Scattered about the tree are parking tickets, cigarette boxes, playing cards, video games, magazine clippings, and more. It’s importance might only be of value to us living here but the picture is a comical treasure, which is how I can relate to Sontag’s quote.


Little Moments Like These…

Taking  photographs fill the same need for the cosmopolitains acumulating photograph-trophies of their boat trip up the Albert Nile or their fourteen days in China as it does lower-middle-class vacationers taking snapshots of the Eiffel Tower or Niagra Falls. A way of certifying experience, taking photographs is also a way of refusing it — by limiting experience to a search for the photogenic, by converting experience into an image, a souvenir. Travel becomes a strategy for accumilating photographs.

Something true I can personally relate to Susan Sontag with, an overwhelming desire to document what seems like every minute of a trip with pictures. I’m constantly nagged and joked on with close friends about how I carry my camera everywhere with me, it never leaves my side. Ready at moments notice to capture the action as it happens. Over the last two years alone, I have personally maxed out my 1 Terabyte harddrive (of which well over 200,000 photos are stored.) This is no easy task, one harddrive containing what someone would to believe a lifetime of photographs yet to me it’s only a short gap of years. An eye opener at best. Little moments in life that I would have forgotten are well documented so that I may open up a program and scroll through years upon years of my life at my pleasure. Reliving and recalling the little things that brought me to who and where I am today, on top of the comically hilarious shots along the way; such as the one above, shot on my last trip to Las Vegas, NV. Without a camera, I’d only be living in the now, with no way to recount any memory or trip as I have a pretty questionable memory span to begin with hah.